Product Marketing Lead

**About the job** We are Joie, a global baby gear brand established in 2011 and distributed across over 85 countries, we prioritize designing products with families in mind. Our commitment extends to fostering joy-filled workplaces, where we celebrate our team members' skills, and nurture their development. With our exponential growth, we're seeking an experienced **Product Marketing Lead (m/f/d)** to join our brand team. The principal objective of this role is to set and lead the product marketing strategy across all categories, ensuring consistent positioning, messaging, and go-to-market excellence. This role oversees and develops a team of Product Marketing Managers who own end-to-end launch execution and asset development for their categories, while the Product Marketing Lead provides strategic direction, prioritization, governance, and cross-functional leadership to drive growth and brand consistency. **What you'll do** **Portfolio Product Marketing Strategy** • Own and evolve product marketing strategy across all categories, aligning portfolio priorities to brand strategy, business goals, and consumer insights. • Lead positioning, messaging frameworks, and value proposition development for key product platforms, ensuring clarity and consistency across channels and regions. • Establish go-to-market (GTM) standards, templates, and governance (briefing, approvals, timelines, and launch readiness) to improve speed and quality of launches. • Partner with Product, Sales, eCommerce/Digital, Creative, and Brand leaders to translate product roadmaps into integrated marketing plans and category growth initiatives. • Drive competitive intelligence and market/consumer insight synthesis across categories; identify whitespace opportunities and inform product and marketing decisions. **People Leadership & Team Management** • Lead, coach, and develop a small team of Product Marketing Managers; set clear expectations, goals, and development plans. • Own portfolio prioritization and resource planning; assign categories and projects to PMMs and ensure balanced workloads, timelines, and quality. • Provide strategic guidance, messaging direction, and final approvals for key briefs and deliverables; ensure PMMs execute asset development in line with strategy. • Build team operating rhythms (launch reviews, category business reviews, creative/asset checkpoints) to drive alignment and high-quality execution. **Go-to-Market Leadership & Enablement** • Provide strategic oversight for launches led end-to-end by Product Marketing Managers; guide GTM planning, remove roadblocks, and ensure cross-functional readiness (key messages, internal and external communication, and launch milestones) across categories. • Partner with Sales and distributor/customer teams to deliver product education, selling stories, and launch toolkits; ensure consistent adoption of messaging. • Oversee portfolio-wide content and asset standards (tone, claims, compliance, brand consistency) and coordinate with Creative to optimize workflows and output quality. • Monitor the health of the product catalog and marketing effectiveness across categories; identify needs for refreshes and guide PMMs on optimization plans. **What you'll bring** **Experience & Education** - Eight (8) to twelve (12)+ years of marketing experience; Consumer Packaged Goods preferred. - 5+ years of product marketing experience with demonstrated ownership of positioning, messaging, and GTM strategy. - People management experience (directly managing and developing 2–3+ team members) strongly preferred. - Experience partnering with cross-functional teams and leading complex launches across multiple categories/lines. - Bachelor’s degree in marketing, business, communications, or related field (or equivalent combination of training and work experience); MBA a plus. **Skills & Knowledge** - Proven strategic marketing leadership. - Strong people leadership and coaching skills; ability to set direction and elevate team performance. - Expertise in positioning, messaging, and storytelling; ability to translate product features into consumer-relevant benefits. - Excellent cross-functional communication and influence; comfort presenting to senior leaders and external partners. - Analytical mindset with ability to define KPIs, interpret performance, and make recommendations. - Exceptional organization and program management skills; ability to manage multiple categories, priorities, and deadlines. **Competencies** - *Adaptable:* Ability to adjust easily to new or changing circumstances as demonstrated by the ability to shift easily among competing tasks to meet deadlines. - *Analytical:* Demonstrated ability to focus on key issues, research, gather and integrate information from a variety of sources and consider/recommend reasonable alternatives. - *Communication:* Speaks effectively in individual or group situations; is an effective listener; writes clearly and convincingly; takes responsibility for facilitating information exchange among peers and managers. - *Cost and/or Schedule:* Accomplishes work in accordance with scheduled objectives and cost requirements; effectively meets deadlines. - *Detail Oriented:* Attention to detail, as demonstrated by regularly verifying all work thoroughly to ensure accuracy, and ability to recall specific facts quality and efficiently. - *General Management:* The ability to effectively plan for both the long- and short-term; and to establish plans that are flexible and practical. - *Self-Confident:* Demonstrated belief in own abilities and/or skills by undertaking difficult tasks with expectation of success. - *Teamwork Building / Team Player:* Works well within diverse groups to achieve common goals as demonstrated through support for team ownership of projects to ensure results. - *Relationships:* Builds and maintains effective relationship skills with all internal and external customers as demonstrated by the ability to interact in a consistent, positive, professional, and forward-thinking manner. - *Problem Solver:* Effectively identifies and solves challenging problems as demonstrated by regularly reviewing the issues for their underlying cause(s) and recommending solutions which may have been overlooked by others. **Technology** Proficient knowledge of: - Microsoft Office Suite (Word, Excel, PowerPoint) - Project Management Software (Wrike preferred) - Able to learn new software with ease. **Other** - Travel: Domestic & International up to 10%. - Ability to obtain a Valid Passport. - Ability to work extended hours as business needs warrant, may include nights and weekends. **What You’ll Get:** - **Dynamic Global Environment:** Gain hands-on experience in a rapidly growing international company, with exposure to global best practices. - **Diverse & Supportive Team:** Collaborate with a talented, multicultural team with 20+ nationalities and learn from a wide range of professional backgrounds. - **Professional Development:** Grow your skills and career while being mentored by industry experts. Burimi: https://www.linkedin.com/jobs/view/4483788717/

Niveau: senior